The current marriage between mobile advertising technology and larger, traditional technology could be coined the MobiCom revolution. Revolution is an interesting word implying massive and fundamental change: this is what MobiCom brings to mobile iPhone technology and traditional computers.
Gone are the days when ‘normal’ computing technology was too big to fit in your house. Gone also are the days when cell phones were too big for your pocket. Shrink both, increase the power many times, and we get to where we were in the year 2000: desktop computers with comparatively huge power and small – mobile – telephones on which you can play simple games and even search the mobile downloads web.
Come into the present and technology has shrunk even further. Now we have telephones with full computing power, capable of anything a desktop was a few years ago. UMPCs have miniaturized the mobile computer so that every bus, train or airplane seat is a fully functioning office.
Mobile technology is upwardly mobile. To get a sense of the advertising power iphone has you can visit here.