Being a bit of an Apple geek I thought I’d do some research on the app store. It seems that Apple have big plans. It seems also that, for once, Apple hasn’t predicted what will happen in the real world.

Apple, it seems, originally planned for the situation where each app bought in the app store would cost around $10. That would bring them $3 in revenue (they will be taking a 30% cut); added up over the millions of apps likely to be served through the app store, Apple will soon make a healthy profit.

They hadn’t imagined, though, that around 71% of all apps would be offered for free through the app store; nor had they imagined that their estimate price of $10 would be so far off the mark. This is the harsh reality that is being painted by a recent survey of 20 iPhone developers at WWDC which suggested that the average cost of an app would be – gulp — $2.29.

Of course while this is fairly bad news for Apple (they’ll bounce back, I’m certain) it’s fantastic news for users like me.